Release: Campaign against Amish Market

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NEW YORK - (Business Wire)

United Food and Commercial Workers Local 1500 is launching a city-wide, multi-media ad campaign urging New Yorkers to avoid shopping at Amish Market as a part of its ongoing effort to call attention to mistreatment of grocery workers.

The campaign – which includes outdoor, mail, online, and transit components – focuses on Amish Market’s theft of more than $1 million in wages from its employees, a transgression brought to the attention of state officials by UFCW Local 1500 in 2007.

“New Yorkers need to know that stores like Amish Market don’t deserve our support,” said Pat Purcell, Director of Special Projects at UFCW Local 1500. “If you want to do business in New York’s neighborhoods, you have to meet New York’s standards. Stealing more than a million dollars from working people doesn’t come close.”

The print components of the campaign are mirrored on major New York blogs (including Gothamist, CityRag, SeriousEats and MidtownLunch), where ads encourage readers to visit NothingFineAboutIt.org. The site documents a number of abuses committed by Amish Market; New Yorkers can also send a letter to the company announcing their intentions to shop elsewhere.

Campaign creatives can be viewed here:

http://www.ufcw.org/images/amishkioskscreen.jpg
http://www.ufcw.org/images/amishmailerscreen.jpg
http://www.ufcw.org/images/ufcw-pickp-vert-150x6002_120409_135744.gif

Press inquiries should be directed to Corey Owens, cowens@ufcw.org, 202-905-2179.

UFCW
Corey Owens, 202-905-2179
cowens@ufcw.org

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