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Today is a huge day for student athletes across the country. Northwestern football players will be voting in a secret ballot election on joining the CAPA. What's great about this case, is the national attention it's receiving in an industry [sports] that sparingly touches on the abuses of workers' rights. It's also educating college students on rights they have at work.
But the best thing this attention has done, is show this audience the reaction wealthy corporations (in this case the NCAA) have, when workers (football players) start to demand more from their billionaire employers.
In their nervousness on the threat of unionization, the NCAA has used a classic "we're not so bad and greedy after all," anti-union playbook strategy, something I've seen first hand here for years. First, the NCAA offered free food programs to all student athletes. A proposal was passed earlier this month that NCAA President Mark Emmert said was on the table and being discussed "since last year". This just "happened" to be passed days leading up to the Northwestern vote. What also helped the proposal being pushed through was UConn basketball star guard Shabazz Napier saying on national TV moments after winning the National Championship, that he would often go to bed "starving" because he didn't have enough money for food.
Employee Appreciation Days throughout their stores, just one day prior to their contract expiring. At the appreciation days the company bought lunch like, pizzas and Chinese food, for employees. Ultimately Stop & Shop workers were able to negotiate a contract and avoid a work action, but the reaction of companies is the same, union or not, when employees (or student-athletes) begin to band together and demand respect. Workers, or in this case students, clearly have always had the power. These quick changes clearly demonstrate the absolute fear companies have just on the threat of employees unionizing.
Second, the NCAA just announced they will offer "full cost' scholarships. Right now student athletes do not receive scholarships that cover the full cost of attending a University. This new change will cover all expenses on what it actually costs to attend and live at the particular school. Another change that immediately significantly improves the lives of college athletes. New York Times reported Wednesday that Northwestern officials “have pulled out all the stops to squash the union before it is formed,” citing celebrity coaches having one-on-one meetings with players and contacting their families.
It's funny how these two significant changes are swiftly proposed and approved when a small group of football players decide to band together and demand more and a threat of a union present. Without the courage to stand up for what's right, greedy companies alike will continue to take advantage of workers, students and communities. That's why the world's largest employer (Walmart) receives subsidies to open stores in neighborhoods, while putting small mom & pop shops out of business. Without the labor movement's message, what kind of world would we be living in?